Creekside Upcoming Speaking enagagement

A little shameless promotion of an upcoming event. I will be speaking at the upcoming Business Marketing Association breakfast series regarding lessons learned from SaaS marketing:

SaaS (Software-as-a-Service) Marketing and Sales Success Factors

The advent of Software-as-a-Service has changed the rules in the software industry, resulting in very different approaches for marketing and sales. At the March 19 NorCal BMA Product Marketing Roundtable, learn from veteran business strategist Mark Holman about the strategies and tactics SaaS marketers have employed and what the implications are for other B2B businesses.

Although SaaS businesses have unique characteristics, many of the approaches they have taken can be adapted for marketers in traditional software companies, as well as all B2B products and services. In addition, SaaS can learn some lessons from more established businesses as their model becomes more prevalent in enterprise software.

Come to this engaging discussion to learn:

How SaaS has redefined the rules of the game in the software industry

Inside secrets of marketing that SaaS vendors use to disarm the competition

Tips and tricks the successful SaaS companies have used to attract customers in a down market

Five practical tactics from SaaS that can be applied in any B2B business

Possible chinks in the armor of the SaaS vendors as they strive to rule the industry

Date/Time:
Thursday, March 19th
8:30 a.m. to 10:00 a.m.

Location:
Scott's Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555

Pricing:
$15 BMA members / $30 non-members*

If you are interested you can register at the BMA website -- here.